brand licensing companies

They know who to call and how to get the meeting. Companies extend their brands via licensing for a variety of reasons. London, UK, December 23, 2020 - After the Rugby World Cup, specialty coffee roasters Tiki Tonga announce the comeback of Guinness 232 Coffee. The licensing of designer fashion names and brands is a critical component of the clothing & footwear industries. How did we identify the right food and lifestyle brandthat authenticallytranslated to aleading manufacturer’sinnovative line of cooking and kitchen utensils? Baileys® release their annual Baileys Creams for the perfect grown up treat this festive season! Morton Salt has partnered with the leader in the costume category, Fun.com, to create an official costume so consumers can dress up as the iconic Morton Salt Girl, no matter how they choose to celebrate Halloween this year. Broad Street Licensing Group is a full service brand licensing agency, providing superior licensing representation and brand acquisition services. (Fast Forward 2 months later) Yes! ", "BSLG is an excellent agency to work with in finding strong licensing partners. Check the Status of your Application. And you don’t have to be a behemoth brand to make it happen. ", Chairman & Managing Director, Burts Potato Chips, “Broad Street shows exceptional dedication, diligence and knowledge in helping Gourmet Boutique identify brand acquisition opportunities in the restaurant and food brand arena. How did we reinforce Stanley’s leadership position in the home improvement category? ", President, Global Marketing, Strategy & Innovation Burger King Corporation, "I have signed Broad Street Licensing on two occasions- during my tenure at Diageo as well as at Playboy. A licensing agreement authorizes a company which markets a product or service (a licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor). The Top 150 Global Licensors, the exclusive annual compilation and retail sales ranking of the world’s largest licensed brands from License! The following events and information products are produced for the licensing industry by the Global Licensing Group: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing … How did we transform America's leading home and garden television network into smart and stylish products for the home? "Working with Broad Street Licensing Group is like having a full-service licensing & consumer goods division in a briefcase, ready to deploy. Our agency is well-suited to develop meaningful, long-term programs for your company or brand. Beanstalk, Morton Salt’s global brand extension licensing agency, brokered this partnership. Brand licensing therefore produces financial income for the Licensor. All rights reserved. January 13, 2021 : By: Allison Ames, President and CEO of Beanstalk. Author of Amazon #1 New Release, Expand, Grow, Thrive (2018) Contributing writer to Forbes and Member, Forbes Agency Council. We are living, consuming and thinking differently in fundamental ways. Aurora Cannabis Inc. is a Canadian licensed cannabis producer, headquartered in Edmonton. As the initial shock of lockdown and quarantine has faded, we have all evolved as humans and as consumers. I highly recommend them if you are trying to find a licensing partner not only because of the great contacts that they have but their integrity in working with both parties and getting the contract negotiated and finalized.". ... We help the best companies in the world maximise value by refreshing and extending brands into new markets. New York, NY, October 27, 2020 - In the latest License Global Magazine Q&A, Beanstalk's SVP of Business Development and Marketing, Debra Restler, discusses exciting Beanstalk news, trends in licensing to look forward to in 2021 and consumers' expectations of brands during the pandemic and BLM movement. ", "Broad Street shows exceptional dedication, diligence and knowledge in helping Gourmet Boutique identify brand acquisition opportunities in the restaurant and food brand arena. Pretty much everything! With Dates of Recent Actions Taken. Brand licensing is also a shortcut route when a company is interested in gaining access to a positive brand. Skew are a Brand Licensing Agency operating throughout the UK and Europe and known for the creative development of a wide range of well-known consumer brands. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. what we do. Broad Street Licensing Group is a full service brand licensing agency, providing superior licensing representation and brand acquisition services. I have nothing but great things to say about their team. The BAILEYS Cream range has been a huge hit since its first launch in 2016 and the range of creams continues to delight consumers throughout the holiday season with bold, tasty flavours. Goldmarks Company 5600 N. River Road Suite 800 Rosemont, IL 60018 Tel. developing branded products that consumers immediately know and trust. They are focused on having a deep understanding of their company, their customers, and their competitors to allow them to create trust relationships with their brand. New York, NY, October 29, 2020 – Halloween just got a whole lot sweeter and saltier! It trades on the Toronto Stock Exchange as ACB. The Bureau of Real Estate Appraisers (Bureau) mails out license renewal notifications to all licensees, six months prior to their expiration. They always give exemplary service, making me feel like I am their only client although I know that I am not.". ", VP, Marketing & Strategy The Culinary Institute of America, “BIC USA has had a long term and very successful brand acquisition partnership with BSLG across our multiple business divisions. At BLT, brand licensing isn’t just what we do -- it’s our passion. icon-chevron. Global authority on brand expansion. Before we move any further, let’s discuss what we mean when we use the term brand. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. The terms you hear most include the following: Licensing: Leasing a trademarked or copyrighted brand identity, including brand name, logo, tagline, or other form of brand signature, to another business, usually for use on a product or product line. We were very impressed with BSLG’s level of professionalism, knowledge of the food business globally, and their hard work getting both sides to understand each other’s needs and goals. If your brand has value, even locally or within a targeted niche, you can license that brand. We have an impressive track record developing and implementing licensing programs for consumer brand names, manufacturers, and retailers globally. However there are many other additional reasons companies license their brands. Popular Brand Fashion: Fashion Designers Beanstalk Group: The Beanstalk Group is one of the world's leading brand licensing agency and consultancy. Former Director of Licensing and Activation of Coca-Cola, Winter Olympics. Through our confidential services, we work closely with our clients to fully understand their strategic planning goals and construct suitable licensing programs to … The beloved drink brand launched its #GuinnessatHome social media campaign this year as a way to let consumers have a drink together from their own homes. Licensing fee increases for 2020 (pdf) For licensing fees paid after December 31, 2019, click here(pdf) Timely License Renewal. This exclusive interview looks at the console, the games, the expectations and the brand goals of the next wave of Xboxs as well as how the brand side of Microsoft is gearing up for an even bigger year come 2021. For instance, a beer company that’s based in Europe can license its name to an American brewing company. Mr. Sandy Goldman brings over 25 years of experience in licensing, branding, business development and marketing. An arrangement to license a brand requires a licensing agreement. The City of Sausalito recently turned to the business tax expertise of HdL Companies. Licensing Companies. Beanstalk will partner with Shell to extend the brand into a range of consumer products and services, leveraging Shell’s heritage, purpose and brand strength to create value and engage with consumers on a global scale. London, UK, November 30, 2020 - Finsbury Food Group and Diageo have brought back the Christmas classic Baileys Yule Log, along with two additional treats in its annual festive range. The main reason why companies can choose to brand products or … Brand Licensing By definition brand licensing is the renting or leasing of an intangible asset. Seven months into the pandemic, what has changed? Can soothing brand, Vicks, trusted by moms, find new ways to offer relief through other health and wellness products? The Valen Group has significant experience developing and managing brand licensing programs globally that drive multi-million dollars of royalty and are brand enhancing. New York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. New York, NY, October 26, 2020 - In the latest License Global Magazine article, Shane Grogan, senior licensing manager, Diageo, highlights how the company pivoted in 2020 to bring the magic of a Guinness to consumers spending more time at home. Licensing Requirements, Temp Practice Permits, Fingerprinting Info. Semaphore Brand Solutions Recognized by Inc. Magazine as One of California’s Fastest-Growing Private Companies → Semaphore Licensing Solutions License Global – 02.2020 Brand licensing comes with a language of its own. My Auto Rocking d… Contributing writer to Entrepreneur. London, UK, December 15, 2020 - License Global interviewed John Friend, head, Halo and Xbox Consumer Products to learn more about the next generation of Xbox consoles and the growth of the Xbox brand. Beanstalk helps its clients license their famous trademarks, copyrights and images to enhance the value of their brands and to create new revenue streams. We count on BSLG to keep us informed on the latest licensing trends and to broker deals with today's hot properties and well-known brands. New York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. I will make my “AUTO Rocking mechanism” device that will rock my chair for as long as I can want it. 2020 was a year we will never forget and a year we all want to forget. Throughout his career, he has provided branding and licensing expertise to many companies including Spirit Jersey, The Mountain, MyOwnersBox, Forsythe Cosmetics, and uSell, among others. 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